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/Sounds like "ehs" (as in "egg") + "TAHR" (as in "tar") + "BWEH" + "noh" (as in "note")/

Meaning

To be physically attractive, to have a face or body that turns heads. Used casually among friends in Mexico, Spain, Argentina, and Colombia. Said openly and without ceremony, though telling someone directly can come across as very forward depending on the relationship and tone.

Examples

That guy is seriously good-looking.

That girl is really attractive, right?

Regional synonyms

A social media aesthetic built around the idealized productive woman who wakes up early, works out, eats clean, journals, and glows. That girl is part aspiration, part joke: most people relate more to hitting snooze than to the 5am workout.