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/Sounds like the English word "hype" (same pronunciation)/

Meaning

Collective excitement, exaggerated expectation for something coming soon. A viral anglicism describing that massive anticipation before a launch or event.

Examples

There's brutal hype for the new season of the show.

The hype for the new game is through the roof.

I'm not buying the hype until I see it.

Word family
Regional synonyms
Bandera de Argentina
Bandera de Uruguay
Manija

To crash, flip, or wreck something in a collision or fall, leaving it destroyed. In Mexico it's used when a vehicle or object gets totaled in an accident.