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/Sounds like the English word "hyp" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To generate massive hype and excitement around something, often more than it actually deserves. When marketing or social media inflate something so much that reality can never compete.

Examples

They hyped it up so much that when it came out, it was a letdown.

Don't get hyped, it might not be that good.

Word family
Regional synonyms

A criminal who tails a victim from a bank or ATM, waiting for the right moment to rob them. In Peru, a "marca" scouts your movements before striking.