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/Sounds like the English word "hyp" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To generate massive hype and excitement around something, often more than it actually deserves. When marketing or social media inflate something so much that reality can never compete.

Examples

They hyped it up so much that when it came out, it was a letdown.

Don't get hyped, it might not be that good.

Word family
Regional synonyms

In Colombia, to be completely head over heels for someone, so smitten or infatuated that it clouds your judgment and gets in the way of everything else in your life. When you are encucado, that person is basically all you can think about.