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/Sounds like "reh" (as in "red") + "EHL" (as in "egg")/

Meaning

A short vertical video on Instagram inspired by TikTok, lasting between 15 and 90 seconds. The format every platform copied because it's addictive, great for viral content, and hooks you instantly.

Examples

His reel went viral and he gained thousands of followers.

I make reels every day to grow the account.

Word family
Regional synonyms

Dumb luck or a stroke of pure chance. In Peru, "chamba" means something went well not because of skill but because fortune was on your side. Note: in most other countries "chamba" means work or job, but this is the Peruvian sense.