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/Sounds like "ROO" (as in "rude") + "koh" (as in "coat")/

Meaning

In Mexico, a woman's word for her boyfriend or steady partner. It has nothing to do with age and everything to do with casual, street-flavored affection. Completely ordinary in everyday Mexican speech.

Examples

Ahí viene mi ruco a recogerme. (There comes my boyfriend to pick me up.)

Mi ruco me llevó a cenar por nuestro aniversario. (My boyfriend took me out to dinner for our anniversary.)

Word family
Regional synonyms
Bandera de Chile
Pololo
Bandera de Ecuador
Peluche

/Sounds like "ROO" (as in "rude") + "koh" (as in "coat")/

Meaning

In Mexico, this word has two meanings depending entirely on who says it and the context. It can mean an old man, or it can mean boyfriend or partner. When a young woman says "mi ruco," she is talking about her boyfriend or husband in an affectionate, casual way. When a kid says it about a stranger, they are calling him old. The tone and context make all the difference between a term of endearment and a mild insult.

Examples

Here comes your man to pick you up.

My guy took me out to dinner for our anniversary.

Word family
Regional synonyms

Showing 2 definitions, sorted by votes

When nothing goes your way and it feels like the universe has a personal grudge against you. In Mexico and Spain, the image is religious: your patron saint has literally turned their back on you, leaving you to fend for yourself against an endless streak of bad luck.