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/Sounds like "ROO" (as in "rude") + "kah" (as in "car")/

Meaning

A girlfriend, woman, or girl in Mexico, a nickname that can be affectionate or slightly disrespectful depending on tone. Among friends talking about their partners it's totally normal, but in other contexts it can sound rude.

Examples

Have you met Paco's ruca? She's really cool.

There he goes walking arm in arm with his ruca.

Word family
Regional synonyms

In Spain, to be the absolute best, exceptional and a little eccentric at the same time. It takes "ser la pera" (already a strong compliment) one level further. When something is la pera limonera, it is not just great, it is singular and unforgettable.