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/Sounds like "ROO" (as in "rude") + "kah" (as in "car")/

Meaning

A girlfriend, woman, or girl in Mexico, a nickname that can be affectionate or slightly disrespectful depending on tone. Among friends talking about their partners it's totally normal, but in other contexts it can sound rude.

Examples

Have you met Paco's ruca? She's really cool.

There he goes walking arm in arm with his ruca.

Word family
Regional synonyms

A sycophant who flatters those in power to get ahead, the classic yes-man who celebrates even his boss's mistakes. In Colombia and Venezuela, pelota is synonymous with "lambón" or "lame botas": someone who never has their own opinion, only whatever the boss thinks.