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/Sounds like "SEHR" (as in "set") + the English word "main" (same pronunciation) + the English word "character" (same pronunciation)/

Meaning

To act like you're the protagonist of a movie and the whole world revolves around you. When someone's being the main character, they live every moment as if cameras are following them with a soundtrack playing.

Examples

He thinks he's the main character of the party.

Today I feel like the main character walking down the street.

Regional synonyms
Bandera de México
Bandera de Argentina
Bandera de España
Ombligo

A blockhead or dimwit who makes the most basic mistakes over and over, in Spain, Argentina, and Chile. A zoquete is not just clueless once: they are consistently, reliably wrong no matter how patiently you explain things.