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/Sounds like "trahd" (as in "tract") + "WEE" (as in "weed") + "feh" (as in "fence")/

Meaning

A woman who embraces and promotes a traditional domestic role on social media: devoted homemaker, focused on home and husband, presenting it as the ideal lifestyle. A heavily debated trend across internet culture.

Examples

Her feed is full tradwife: homemade bread and 1950s dresses.

The tradwife content exploded on TikTok.

Regional synonyms

To talk trash about someone behind their back, criticize them harshly when they're not around. In Mexico, 'pelar' someone is the classic behind-the-back gossip that everyone does but nobody admits to.