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/Sounds like "AH" (as in "art") + "soo" (as in "soup") + "MAH" (as in "mark") + "reh" (as in "red")/

Meaning

A Peruvian exclamation of great surprise, amazement, or disbelief, a mild euphemism to avoid saying something stronger. It got even more popular with the hit movie of the same name.

Examples

Asu mare! I can't believe it!

Asu mare, how much did that cost? It's crazy expensive.

Word family
Regional synonyms

/Sounds like "AH" (as in "art") + "soo" (as in "soup") + "MAH" (as in "mark") + "reh" (as in "red")/

Meaning

Peru's all-purpose exclamation of surprise, shock, or disbelief. It is a softened substitute for something much stronger, widely used because it packs the same emotional punch without any vulgarity. "Asu mare" comes out when something completely unexpected happens: great news, a scary moment, a wild story, or catching yourself trip on the sidewalk in public.

Examples

Asu mare! How much did that cost? That cannot be real.

Asu mare, I cannot believe you got here so fast, what happened?

Regional synonyms

Showing 2 definitions, sorted by votes

Stay alert, pay attention, or be ready to act. In Colombia, Ecuador, Venezuela, and Peru, "pilas" is a direct warning or instruction to sharpen up before something important happens. Literally "batteries": having your batteries charged means being switched on and aware.