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/Sounds like "OW" (as in "cow") + "rah" (as in "rapper")/

Meaning

Imaginary social prestige points you gain or lose based on your actions and decisions. It's the karma system invented by Gen Z where everything you do adds or subtracts from your social reputation.

Examples

You lost 1000 aura points with that comment.

That move gave him infinite aura.

Regional synonyms

To get ratio'd means your post got way more replies and criticism than likes, the internet's way of publicly voting that your take was bad. Borrowed from English social media culture but fully adopted across Spanish-speaking Twitter and X.