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/Sounds like "kohn" (as in "coat") + "TEHNT" (as in "ten") + "kreh" (as in "crest") + "ah" (as in "art") + "TOHR" (as in "toll")/

Meaning

A person who creates professional content for social media as a full-time job or serious side hustle. The profession your parents don't understand but that can pay better than many traditional careers.

Examples

They make a living as a content creator.

Content creators work way more than people think.

Regional synonyms

A thief, crook, or untrustworthy person with bad intentions. This is the most widespread meaning outside Colombia: someone you shouldn't leave alone with your wallet. In Spain and the Southern Cone, calling someone "pillo" is not a compliment.