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/Sounds like the English word "deinfluencing"/

Meaning

A trend opposite to influencer marketing where creators tell you which viral products are NOT worth buying. A reaction against the non-stop sponsored content on social media. Used across Spanish-speaking internet communities.

Examples

She made a deinfluencing video about overrated products.

Deinfluencing emerged as a response to all the sponsorships.

Regional synonyms

A bullet or gunshot in Colombia and Venezuela. 'Darle plomo' means to shoot someone, it's the raw, street-level vocabulary of violence in these regions.