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/Sounds like "FLEHX" (as in "flex")/

Meaning

To show off or brag about your achievements, money, or possessions intentionally and publicly. Flexing is the Gen Z art of displaying your success on social media, whether it's designer clothes, trips, or bank screenshots.

Examples

Not a flex but I got a raise.

He's flexing his new car on Instagram.

Word family
Regional synonyms

Embarrassment, awkwardness, or an uncomfortable situation in front of others. In Peru it's the go-to word for that cringe-worthy feeling when you want to disappear.