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/Sounds like "ROH" (as in "row") + "cheh" (as in "check")/

Meaning

Embarrassment, awkwardness, or an uncomfortable situation in front of others. In Peru it's the go-to word for that cringe-worthy feeling when you want to disappear.

Examples

What an embarrassment, I tripped in front of everyone.

Don't make a scene, you're embarrassing me.

Word family

/Sounds like "ROH" (as in "row") + "cheh" (as in "check")/

Meaning

Embarrassment, shame, or secondhand cringe in Peru. That full-body wave of discomfort when you have done something socially awkward or watched someone else crash and burn in public. Roche is the wish that the floor would just open up and swallow you.

Examples

I was mortified when I got the name wrong in front of everyone.

It was so cringeworthy watching him fall like that, none of us knew where to look.

Word family
Regional synonyms
Bandera de Chile
Bandera de Perú
Palta

Showing 2 definitions, sorted by votes

In the Caribbean, to reject or ignore someone, especially in a romantic context. When someone bats you back, they've left you hanging.