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/Sounds like the English word "shill" + "eh" (as in "egg") + "AHR" (as in "art")/

Meaning

To shill: aggressively and dishonestly promote a coin, project, or product you have a stake in, pretending to be a neutral fan. Borrowed straight from English crypto/internet culture across Latin America and Spain.

Examples

He's been shilleando that crypto everywhere for weeks.

Don't believe him, he's just shilling his own project.

Regional synonyms

A pen for writing, used in Peru, Colombia, and Central America. The everyday writing instrument that every Spanish-speaking country decided to call something different: lapicero, bolígrafo, pluma, birome. Same object, endless naming debates.