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/Sounds like "kleeck" (as in "cling") + "BYET" (as in "bye")/

Meaning

A misleading headline, title, or thumbnail designed to make you click by promising something spectacular that never actually appears in the content. The internet's oldest trick, and everyone still falls for it regularly.

Examples

That article is pure clickbait; the title overpromised and delivered absolutely nothing.

A lot of YouTubers run entirely on clickbait thumbnails that have nothing to do with the actual video.

Regional synonyms

In Ecuador, a close and trusted friend, someone who has been there through everything. Guate likely shares roots with the Mexican cuate (from Nahuatl coatl, meaning twin), both words pointing to a bond as tight as family.