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/Sounds like "kleeck" (as in "cling") + "BYET" (as in "bye")/

Meaning

A misleading headline, title, or thumbnail designed to make you click by promising something spectacular that never actually appears in the content. The internet's oldest trick, and everyone still falls for it regularly.

Examples

That article is pure clickbait; the title overpromised and delivered absolutely nothing.

A lot of YouTubers run entirely on clickbait thumbnails that have nothing to do with the actual video.

Regional synonyms

To make out with someone in Argentina and Uruguay, usually at a party, club, or night out. It's more than a casual friendly kiss but less than the start of an actual relationship.