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/Sounds like "REE" (as in "reed") + "koh" (as in "coat")/

Meaning

In a flirty context: attractive, hot, sexy. Nothing to do with money or wealth. When someone says "estás rico/a" with that tone, it is a direct and unambiguous compliment about physical attractiveness. Used across Mexico, Colombia, Venezuela, Puerto Rico, the Dominican Republic, and Cuba.

Examples

You're so fine, has nobody told you that before?

That guy is gorgeous, I seriously cannot stop looking at him.

Word family
Regional synonyms

To match with someone on a dating app like Tinder or Bumble, or for two people to simply click and connect naturally. "Matchear" entered Spanish straight from English as apps took over dating culture and is now used without a second thought across Spain and most of Latin America.