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/Sounds like "PEH" (as in "pet") + "nah" (as in "nacho") + "ah" (as in "art") + "HEH" (as in "help") + "nah" (as in "nacho")/

Meaning

Secondhand embarrassment: the cringe you feel watching someone else do something awkward or ridiculous, even though they themselves are completely unbothered. Sometimes worse than being the one who messed up. The Spanish-speaking world's word for what English calls "cringe" or "vicarious shame."

Examples

Watching him dance at parties gives me secondhand embarrassment every single time.

I can barely get through that scene in the movie, the cringe is too much.

Word family
Regional synonyms

Bold confidence mixed with zero filter, the ability to speak or act with total ease and no shame. Across Mexico, Spain, Colombia, and Argentina, desparpajo can be charisma you admire or audacity that makes you cringe, depending entirely on who has it and how they use it.